Tailored strategy and creative partnership for YouTube channels rooted in ideas, culture, and depth.
I work directly with YouTube creators whose content is driven by substance; history, design, culture, politics, and philosophical inquiry. If your channel is grounded in real ideas and thoughtful storytelling, my job is to help it grow without losing its integrity.
This isn’t about growth hacks or chasing trends. I act as a strategic partner, offering long-term narrative development, audience expansion, short-form support, and monetization strategy—all built around your unique voice and aims.
Long-Term Content Strategy
• Careful audit of current videos and channel structure
• Refinement of overall narrative arc and intellectual coherence
• Suggestions to avoid repetition, improve pacing, and deepen engagement
• Development of ongoing series or linked themes to build momentum
• Guidance on video length and upload frequency
Short-Form Content Expansion
• Create YouTube Shorts that act as compelling previews for longer videos
• Expand into Instagram and other platforms where appropriate
• Use short-form to build interest in the broader channel
Channel Identity and Brand Positioning
• Review of thumbnails, titles, and visual presentation
• Help clarify your mission and intellectual tone
• Assist with developing a tagline or slogan if desired
Audience Growth and Analytics
• YouTube analytics review: retention, click-through rates, traffic sources
• Keyword and metadata improvements
• Strategic collaboration ideas with adjacent creators
Community Building and Viewer Loyalty
• Advice on comments and how to engage with your audience
• Optional newsletter or Substack setup to deepen connection
• Help launching a Discord or forum for core viewers
• Patreon structure suggestions: Q&As, early content, member benefits
• Planning and support for in-person meetups if relevant
Editorial and Content Development
• Script editing to enhance clarity, flow, and depth
• Assistance with writing strong video openings
• Development of ideas that unfold across multiple videos
• Copyediting for voice and tone alignment
Workflow and Systems
• Create a long-term content calendar with buffer time
• Help set up repeatable templates for editing and scripting
• Advice on what to outsource and when (e.g., editing, design)
Patreon and Revenue Strategy
• Build exclusive content offerings for members
• Increase supporter numbers with thoughtful incentives
• Strengthen long-term income without relying on donation pressure
Media and Public Relations Support
• Press kit writing for podcasts, press, and newsletters
• Pitch development for storylines that appeal to media
• Advice on managing negative attention or backlash if needed
Before working with creators, I worked in public relations and political communications, advising major companies and organizations. I now focus on helping YouTube creators who are serious about their content and want to grow with purpose.
I work on a results-only basis. If I don’t help you grow or earn more, you don’t owe me anything.
If you believe your channel could reach more people, but don’t want to compromise what makes it meaningful, I’d be happy to talk.
Email: amroyer.net@gmail.com